OUR STORY

The Beginning of Attracte Co.

And an Interview with Mr. Pin - Founder of Attracte Co.

The driving force behind Attracte Co. is the dream and passion of one man,

"Mr. Pin Tharathep Kaewlerdprasit"

He is deeply fascinated by the brilliance and sparkle of diamond jewelry.

"It's the most beautiful thing I've ever seen in my life"

Mr. Pin said to himself as he looked through a magnifying glass at an emerald-cut diamond bracelet,

with a total diamond weight of almost 4 carats!

This happened at a jewelry store in Ban Mo, Bangkok, Thailand in early 2022.

The sparkle from the diamond was as beautiful as the sun's rays reflecting on ocean waves on a clear day.

The beauty of the diamond, combined with the exquisite craftsmanship of Thai artisans,

made it so valuable that its price was equivalent to buying a two-story house in the countryside.

With the dream of owning this diamond bracelet,

the idea to create diamond jewelry to adorn his own empty wrist was born, Mr.Pin explained.

While studying to become a gemologist and learning jewelry design

to create the most beautiful diamond and gemstone jewelry,

Mr. Pin came across an unusual bracelet at an "OTOP fair" in a mall in Bang Khae, Bangkok.

The bracelet had a rough and unattractive surface,

but under the lights, it sparkled beautifully like a bracelet with 100 tiny diamonds arranged around the wrist.

This was a stingray leather bracelet, a processed product from Thailand

that is exported to many countries worldwide. "Thailand has such good products, but why are they not well-known?"

Mr.Pin said, frowning.

Even though Thailand is a hub for the jewelry industry,

from gemstone cutting and heating to high-quality jewelry settings for major international brands,

why can foreigners add value to these products and sell them for hundreds of thousands or even millions of baht?

Since Mr.Pin is passionate about jewelry and wanted to create diamond jewelry for himself,

he decided to shift his focus. Instead of just making jewelry for personal use,

he aimed to showcase the best materials and craftsmanship from Thailand

to an international audience, all at prices accessible to Thai people.

In 2024, the brand "Grey Martin" was born, offering jewelry made from exotic animal leather

combined with gold and 925 sterling silver. It appeals to a wide range of people with its top-quality craftsmanship.

Semi-Fine Non Diamond Collection

Leather bracelet with 925 Sterling Silver plated with white gold.

Affordable price that suits any outfit.

Semi-Fine Collection

Leather bracelet with 925 Sterling Silver plated with white gold,

embedded with high-quality Lab Grown Diamond.

Perfect for those who want the beauty of diamonds at a great value.

Not as expensive as natural diamond jewelry but looks just as beautiful.

Fine Collection

Leather bracelet with White Gold and 18K Rose Gold,

embedded with top-quality natural diamonds (DEF Color, VVS+).

Perfect for those who want to stand out with unique, high-quality jewelry.

Shows off the wearer's taste and personality.

Before Starting the Jewelry Brand

Before starting his jewelry brand, Mr.Pin created an oral care product brand called attracté,

his first business venture, based on the concept "Attract Everyone with Confidence."

Mr.Pin recognized the importance of confidence in various aspects of life,

whether it's confidence in dressing, working, or personal appearance.

This confidence is essential for driving growth and success in different areas of life.

Confidence enhances our image, and a good image can attract the right people into our lives.

However, our confidence can be undermined by bad breath, Mr.Pin said with a laugh.

Some people have a good appearance, dress well, drive luxury cars, and wear expensive perfume,

but they have bad breath. These positive attributes will be forgotten, and the bad breath will be remembered instead.

"This problem happened to me," Mr.Pin explained.

He started researching various studies from medical journals and institutions

to find the best ingredients to reduce bad breath while being gentle on the mouth and easy to use.

This led to the development of Attracté Absoluté Mouth Spray for Fresh Breath,

a mouth spray made from a variety of organic herbs. It's gentle on the mouth,

doesn't cause burning or irritation, and can be used throughout the day.

It was specifically designed for people with bad breath, Mr.Pin said.

The Goal of Attracte Co.

"We aim to create the best from what we make."

Whether it's continuously improving the quality of oral care products

or sourcing top-quality ingredients for our jewelry,

Attracte Co.'s product brands must excel. Everything we create must be remarkable,

unique, and different from others.

"Top Quality is paramount."

Without it, we won't deliver to our customers with certainty.

We dedicate all our efforts to ensure the highest quality.

Every products must be something I personally want to use or wear,

Every products must be something I dream and wish to own - Mr.Pin said with seriousness.

This is the essence of our organization's motto:

"Driven by dreams and passion."